AICE Media Studies

          To start editing, I first had to transfer the files from my phone onto my laptop. I had trouble transferring the files at first, having never done this. It would glitch out, and the only way I managed to transfer the files was if I unlocked the phone, plugged it in, then locked the phone. The next step was to find a suitable editing software. I tried Clipchamp, however I quickly realized that the free version does not support 4k exports, which was the resolution we had filmed in. Therefore, I chose to use an editing software called OpenShot, which fixes this issue. Being unfamiliar with this software, I had to watch a quick 10-minute YouTube video about the basics.       With the editing software in hand, I imported all the footage onto the timeline and cut all the footage until it met the length required and looked natural. I reviewed all the takes and eliminated the ones I didn’t like. We had more than enough usable footage t...

     As the cameraman, I brought a tripod and some water for everyone. We met on Saturday, the 21st of September, at Holiday Park for filming, at around 1pm. I was the cameraman and director for the entire filming process. I directed the angles and operated the tripod. The tripod was broken to an extent, as one of its legs would constantly fall off, making it very finicky to work with. I used the tripod for all but one of the shots, along with my phone serving as the camera. I took multiple shots of some of the scenes to experiment with the distance the camera was from the subject, among other variables.        My phone overheated at times, and I had to pause filming till it cooled down. It luckily cooled down rather quickly, As I put it in the cooler along with some icepacks that were there.       Since we had acquired 5 bottles of Gatorade, each of a different color, I had to film one of the scenes multiple times, with each o...

     Before the filming process, I prepared my tripod. Since I had not used the tripod in a while, I had to take it out and make sure that it was in working order. This took a while since I forgot where I had left it, having not used it for many years. I therefore had to relearn how to operate it. Luckily, it was only slightly damaged, having a leg that tended to fall off. I was able to provide a short-term solution to this by fixing the leg on with some duct tape. With this solution, the tripod was able to rest securely. The tripod has adjustable legs, along with a lever you can spin to precisely adjust its height, essential for such a project.       I also prepared a cooler with water for everyone. This would also serve as a place to keep the Gatorade cool from the heat, and keep us all hydrated.        Once the storyboard was created by me and my groupmates, I wanted to ensure we could make the 30-second requirement. I there...

Scene 1:   The camera is looking down at the ground. The ground is bare, and there’s little movement.   Scene 2:   The camera tilts to show someone setting a soccer ball with their foot. The ball is placed carefully as the camera lingers on it for a moment.   Scene 3:     A close-up of player 1, who is visibly sweaty, emphasizes their exhaustion. Audio of player 1 breathing heavily plays in the background.   Scene 4:   The audio bridges into the next shot. The next shot is from player 1’s point of view, looking at the goalkeeper (player 2 ). This shot is at a Dutch angle, adding tension and unease. The camera's movement is unstable, mimicking player 1’s disoriented state. There are blurring effects to further emphasize that player 1 is dehydrated.   Scene 5:   An eye-level shot is taken from player 1’s side. A whistle blows, signaling a timeout. Player 1 is thrown a bottle of Gatorade from behind the camera. They catch it and open ...

Props:   Since we decided to produce a Gatorade commercial, our main prop is a bottle of Gatorade. Other props includ e a soccer ball , goalkeeper gloves, and the goal itself.   Costumes:   In our group we will have 2 people acting in this ad. Our actors will wear athletic clothing. They would also wear athletic shorts with a soccer jersey. Also, whi le wearing cleats as a n actual soccer player would. Our goalkeeper would wear goalkeeper gloves. With just a simple plain athletic outfit. Including athletic shorts and a plain or logo branded shirt.   Schedule:   On 9/14/2024 Our group will research different formats and codes of sports drinks commercials.   On 9/17/2024 Our group will a c quire the props, costumes, and finalize the backup plan, and location for filming.   On 9/18/2024 Our group will create the storyboard for our 30 second commer cial .   On 9 / 2 3 /2024 Our group will film the commer cial .   On 9/24/2024 Our group ...

    Ad 1: Gatorade   CAMS   Eye level shot, zoom.   Point of view shot   High angle   Low angle , wide shot.   Medium Close up   Close up   Extreme closeup   Full shot.   Tracking sho t   Editing : Fade in / Fade out   Slow motion of footage     Mis En Scene: Sweat   Player uniforms   Volleyball   Cooler   Gatorade (product)`     S o u n d: Sound effects like heartbeats are synchronized     Voice over/ narrator     Intense uplifting music ( non diegetic )   Non Digetic Sounds   Zap noises    Noises pertaining to the environment (like balls bouncing on gym floor, and shoes squeaking)   Di e getic Sound     Ad #2 : Powerade     C AMS   Establishing shot   Two shot   Point of view shot   Low shot   Zoom shot     Editing: Cutaway   Cross Cutting Editing     Sound: ...