Researching Sports Drink Advertisements

  







Ad 1: Gatorade 

CAMS 

Eye level shot, zoom. 

Point of view shot 

High angle 

Low angle, wide shot. 

Medium Close up 

Close up 

Extreme closeup 

Full shot. 

Tracking shot 


Editing:

Fade in / Fade out 

Slow motion of footage 

 

Mis En Scene:

Sweat 

Player uniforms 

Volleyball 

Cooler 

Gatorade (product)` 

 

Sound:

Sound effects like heartbeats are synchronized  

Voice over/ narrator  

Intense uplifting music (non diegetic) 

Non Digetic Sounds 

Zap noises  

Noises pertaining to the environment (like balls bouncing on gym floor, and shoes squeaking) 

Diegetic Sound 

 

Ad #2: Powerade 

 

CAMS 

Establishing shot 

Two shot 

Point of view shot 

Low shot 

Zoom shot 

 

Editing:

Cutaway 

Cross Cutting Editing 

 
Sound:

Dialogue 

Sound Bridge 

Diegetic and nondiegetic Sound 

 

Mis en scene:

Bags of peanuts falling (Prop) 

Powerade sign at the end of the ad (Prop) 

During the flash back they use editing to make the tv display screen black and white (assuming the flash back was the 60’s) 

Man and womans attire in living room look as if it was the 60’s 

The basketball players outfits include tucked in shirts and short, shorts. As well as wearing Chuck Taylors which were very popular basketball shoes at the time.  

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